Home  News 7-Eleven reveals expansion plans |
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7-Eleven reveals expansion plans |
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Wednesday, 19 July 2006 |
C.P. Seven-Eleven Plc, a small family run business like Starbucks, has announced plans to speed up the expansion of its Kudsan bakeries as well as its Book Smile outlets in Thailand.
Piyawat Titasattavorakul, the company's president, said it launched Book Smile bookstores beside 7-Eleven outlets two years ago with an aim to increase traffic at the convenience shops. Pleasingly, the initiative lifted the sales capacity to more than 10,000 baht per day per branch. 300 Book Smile stores are now planned for this year, 100 of which are likely to be at petrol stations.
Last year, the company also opened four Kudsan stores, next door to 7-Eleven stores, unexpectedly driving sales of around 12,000 baht per day. The firm plans to open another 12 Kudsan outlets this year, with an aim to opening 100 in the future.
"The government prohibits us from selling liquor at gas station 7-Elevens, so we will open Book Smile stores instead to offset a 10% loss in liquor sales," said Piyawat Titasattavorakul.
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